Q4 2020 Performance of Top Delivered Meal Kits Apps in Latin America

In the fourth quarter of 2020, the delivered meal kits and specialty foods category witnessed varying trends among the top applications in Latin America on the Android platform, with data provided by Sensor Tower.

Vivino: Buy the Right Wine saw a steady increase in downloads from 15K in the last week of September to over 25K by the end of December. Weekly active users also rose significantly, starting at 170K and reaching a peak of 246K in the third week of December before closing the year with 230K active users.

HelloFresh: Meal Kit Delivery, although showing smaller numbers, also experienced an increase in downloads, peaking at 325 in mid-October and ending the year with 105 downloads in the last week of December. The app's active users showed a slight upward trend, starting at 3.9K and rising to just over 4K by the year's end.

eMeals - Meal Planning Recipes had a limited data set, with 31 downloads reported in mid-October and no active users recorded by the end of that month.

EveryPlate: Cooking Simplified and Quitoque, le panier à cuisiner both had minimal download activity reported, with EveryPlate recording 2 downloads in early October and Quitoque reporting the same figure in the same period.

It's important to note that revenue data was not available or reported as zero for these apps during the observed period, hence the focus remained on downloads and weekly active users.

For more detailed insights and analysis, Sensor Tower's platform offers a comprehensive overview of app performance metrics across different regions and categories.